PRG Case Study: AlterG M300 New Product Introduction

The AlterG Anti-Gravity Treadmill is the first FDA-cleared medical device of its kind and is used by major medical centers, leading physical therapy clinics and professionals, colleges and individuals.

The Goal

AlterG wants to take their first commercial product, the P200, which is targeted to pro athletes and built using outsourced manufacturing, and transition it to a volume product, the M300, that will be targeted to the rehabilitation market and built with in-house manufacturing at 1/3 the price.

2019-05-30T21:39:14+00:00November 16th, 2010|Categories: Partners, V2011|